What is your favorite color?
The theory of color actually has an interesting begining . . .
The "Theory of Colours" is a work by Johann Wolfgang von Goethe about the poet's views on the nature of colours and how these are perceived by humans, published in 1810. It contains some of the earliest published descriptions of phenomena such as coloured shadows, refraction, and chromatic abrerration. In his book, Goethe provides a general exposition of how colour is perceived in a variety of circumstances and the phenomenon of human colour perception. ~ via Wikipedia.
What I know from years of working with color is that we humans react to color with the same almost expected reaction as any other human. With some exceptions. We are often drawn to color from memories or from mood, and both can be fuel for some really amazing reactions.
. . . all are huge factors in your determination of color.
Personally, I seem to wander from one color to another when it comes to my favorite. I can't really figure out why, but I'm working on it. I have also noticed that when selecting colors for a client or a project, the answer is always clear for me. You see, as long as I can remember I have been driven by color. At 4 years of age I won my first of many coloring contests and later majoring in Fine Arts while in college. It was a no brainer that I work as a Designer, for aethetics is like breathing for me. So why is finding my own personal color so difficult? To many choices? ? ? Maybe that is a good thing . . .